Category Archives: General

Join me at my new website

My new Holly Hinton website is now up and running, so this blog will be moving over to join it.

You can still subscribe to get notified of all my latest posts as well as sign up for my weekly inspiration emails and see what else I have to offer.

I hope you will join me as I will slowly be moving all of my blogging over to my site too.

H x


The 5 ‘B’s of Creating a Business with Soul

If you work for yourself, or want to, a huge part of creating a business that you love is to make sure that it mirrors how you feel on the inside, instead of being a copy of what is already ‘out there’ being done by others. Here are my five steps to creating and running a business with soul:

1. Find your BUZZ

THE fundamental part of running a business that you are passionate about is finding your buzz – that thing that makes you want to jump out of bed in the morning. Something that makes you excited and often doesn’t feel like work. If you have no idea what this is, then you can start by thinking about any recurring themes throughout your working life, or that you are drawn to in hobbies. You can also ask your family and friends to tell you what they think your best qualities are – this really does work and may give you an insight into your talents that you hadn’t even thought about before.  You could also try some online tests like those available at Strength Finder and 16 Personalities. Whatever you do, take note of your buzz and create your business to incorporate it.


You are going to have to wear your big girl or big boy pants for this one! Being brave about what YOU want to do in your business can actually be pretty tough, especially if you want to do things differently. Everyone will have an opinion about what you ‘should’ do, why your new business may fail or why you should do it their way – being brave is important if you are going to stand up and follow through on your own plans even when family and friends think it unwise. Surrounding yourself with people who inspire you is a great way to help you stay strong in the face of skepticism.

3. BE Yourself

According to Marie Forleo, everyone has a UAP – “Unique Awesomeness Potential”! No matter what industry you work in, there are bound to be other people doing something similar to you, but as there is only one you, your business will take on your individual personality and flavour and be something unique. Use your awesomeness to create a business that really feels right for you and brings you the success you want. People buy from people and if they like you then they will stay and you will start to build a loyal customer base.

4. BELIEVE in it

Believe in your business and in yourself and others will start to believe in you too. How much you love what you are doing comes across when you talk about your business. If you hate what you do your customers will see right through you, and likewise you will almost shine if you love it. Everything is energy and believing in your business is the only way to send out positive vibes about what you are doing and also to keep your motivation going when things are less than ideal.

5. Nurture your BUBBLE

Image from The F**k It Way:

Image from The F**k It Way:

Although you are now well on the way, protecting your business (and you) from those who would wish you to fail is probably the most important part of creating a business with soul. You’ve done all the hard work setting up your business but are seldom taught how to energetically protect it or yourself. The simplest and easiest way to do this is to start every day by visualising a huge bubble of light surrounding you (and your business too if you like). Its purpose is to act as a filter to stop negative energy getting to you whilst still allowing the positive energy of well-meant advice and inspiration to reach you.

This post was inspired by my recent WiRE Network talk “Creating a Business with Soul” and is an introduction to the work I offer my clients through workshops and 1:1 mentoring sessions to find their soul purpose and create a business that nurtures them.

How getting actual shit sorted has helped me get back on track

It’s not something I usually discuss – let alone blog about – but our house has a septic tank. And about once every couple of years it needs to be emptied. Well, ours was left and left and left until a backup in the system caused a wonderful overflow to happen in the back garden every time a tap went on…

I nudged and asked and moaned at my husband that it needed doing, but I seemed to be the only one who was stressed about it. Eventually I realised that it was up to me to sort this shit out – literally!

So today, after weeks of worry, moaning and watching our garden get stinkier and stinkier, two lovely guys and their brown tanker* arrived to sort out the problem. It only took about half an hour and the system was emptied, blockage removed and all was flowing again as it should.

Why am I writing about this? Well, the moment it was complete I knew that there was a whole lot less shit to deal with (again, literally). I felt freer and emptier and it seemed that our septic tank had been showing signs of being full up and fed up just like me!

It was such a relief to tick that one stinky item off my list that it encouraged me to get another couple of long-overdue tasks completed too. So now I am up to date on some accounts that I had been putting off for far too long, I have started clearing out my office and I am making time for myself tonight to do some much needed journalling and planning. I am pretty sure that it is this internal clearing that I am most in need of at the moment.

Often it takes something to smack me in the face before I get the message that I have to get my shit together. Well, this time it was about as literal as it gets…

H x

serious*Serious ** is an amazing waste management company that I can definitely recommend – just the name makes me giggle like a child and the fact that they don’t hide the fact that they carry effluent around all day by painting their trucks brown! Their taglines are pretty catchy too…

Why I love WiRE

WiRE Logo MasterI simply love WiRE (Women in Rural Enterprise) and many other businesswomen I know do too.  In fact I love it so much that I have slowly been introducing friends to the network and they love it too! We have been car sharing to our local WiRE meetings at Betty’s Sewing Box in Ashbourne as well as Burton-on-Trent and Stone, to enjoy the inspirational speakers and networking opportunities every month.

And now, over 2 years since I first attended a WiRE meeting I am thrilled to be the Network Leader for a new WiRE group in my own town of Uttoxeter starting this month (next week to be exact) – yay!!

So, how is WiRE so different from other networking organisations out there?

Well, in my experience, it sets itself apart from other networks in many ways but here are just a few:

  • It is run by women for women and this gives the network a very supportive and authentic feel.
  • The women who run each network are volunteers – there is no financial gain for them other than creating lasting business relationships with other women.
  • Many members run more than one business.
  • The network is completely inclusive of all business types, ages and locations.
  • There are no referral targets, just honest leads when you build a relationship with the other women who attend.
  • It is the only organisation offering support to businesswomen in rural areas.

WiREWiRE gives me the chance to get out of my office a few times a month and meet some amazing businesswomen. Has it brought me any business? Yes it has – and it has also provided me with an amazing support network and some great friends too.

To find out more about WiRE, visit the national website and check out the location of your local network, and if you are local to me, feel free to pop along to our meetings and say hello!

H x

Stop Complaining, Start Creating

If you have been a reader of my blog for any length of time, you will know that I am most definitely a ‘glass is always full’ (coz there’s air in there too) type of person. Except when it’s wine and I always like a bit more of that! Even when I don’t have all of my shit together, I still prefer to focus on the good stuff rather than wasting energy on the bad stuff.

Over the past few weeks I have been trying to decide whether I should sign up for Marie Forleo’s B-School this year. I have looked at it for the past 2 years and it just didn’t feel like the right time but this year, as I am also a Licensee of The Desire Map program by Danielle LaPorte and her bonuses are ENORMOUS it just seems ludicrous for me NOT to. Don’t get me wrong here – I don’t just have the money sitting around so this decision is BIG and means I will have to make some important choices to make this happen.

My gut instinct and intuition are telling me to go for it, but I have been doing a bit of research to back those feelings up. Whoa! Talk about opening a can of worms! Those who have done B-School and seen their businesses grow are glowing in their reports of the programme and are happy to share how they enjoyed it and the real advantages of doing the work. However, those who have signed up and either not done the work or not seen their business take off are really, really bitter and their complaints are extremely personal. They also seem to be joined by other people, who as far as I can tell haven’t even done the programme but are still happy to dig and complain about the cost, lack of content, Marie’s personality and even her wardrobe choices.

Now I’m not going to share where I found all the negative stuff (you can Google it easily enough) but what I am going to do is say this: STOP COMPLAINING & START CREATING!

stop comparing start creating

Time for my rant…

Maybe we won’t all be the next big thing online, but you sure as hell can’t be if all you do is post negative comments and moan about how crap everything is and how the world is against you. Try using some of that energy on developing yourself instead of hurling abuse at someone else just because they are making it happen.

Me? I prefer to think of my investment as an investment in my future. I’ve already learnt a HEAP of new stuff just watching Marie’s free videos so I know I am going to get something out of the programme. And hey, if I don’t then it will be MY problem and not hers. Seriously, if you want to go after your dreams you have to stop comparing yourself to others and seeing yourself as a victim. That is easier said than done sometimes and takes a shift in your own way of thinking and a realisation that the only person responsible for your life is YOU.

Is life always going to be easy? No. Are things always going to go your way? Maybe not. Can you be positive even when you’re being tested to your limits? YES!

Rant over!

Now, I want to leave you with something positive in my usual upbeat fashion…

Just remember that at the most fundamental level we are all just energy, and as my amazing crystal teacher always used to tell us “where thought goes, energy goes”. If you make a daily effort to be grateful for what you already have and focus on the positives in your life (no matter how small), you will attract more of the same – you really are the creator of your own reality!

Oh, and am I doing B-School this year? Hell yeah – I can’t wait!

H x

It’s not too late to set your 2015 goals!

It’s only the last week of January and already I have heard people writing off the whole of 2015 because they either haven’t stuck to their New Year Resolutions, or haven’t created a plan.

Seriously?? We’re 29 days in to a year of 365 (that’s less than 8%) and more than likely even less of the way in to the rest of your life!

So, how can you make the most of the rest of the year?

Take some time out and make a plan. Plan from the start of February or even from the start of March and the coming of Spring. It is never too late to start!

How do I do it?

Well, as you know, I am a Desire Map devotee and got in early with a review of my core desired feelings. This process helped me confirm how I wanted to feel in my life and business this year and beyond and is a great start to the planning process. Then I needed to create some “Goals with Soul” as Danielle LaPorte would say and this lead me to the website of the wonderful Leonie Dawson.  Not only is she a soul sister from my native Australia, but she swears like a trooper and takes no prisoners – I liked her style immediately!  And it was her yearly “Create your Shining Year” workbook that looked amazing.  I wanted it immediately and was drawn to it like a moth to a flame!

WorkbookEnsconsed in my warm kitchen with green tea in a favourite mug, my angel candle holder and some ‘feel good’ crystals, I got to work.  I reviewed 2014 and gave thanks for all that I have learned and achieved, and I made a plan for 2015 for both my personal and professional lives (this blog being one of the goals for my business).  The whole process took me almost 2 weeks giving time to it when I could and letting thoughts and questions process when I had other things to do.

OK, so I did this over the Christmas break, but there is nothing stopping you making February your planning month! Getting clear on how you want to feel and then planning what you want to achieve based on that is the best way of making the most of the rest of the year.

And, if you finish by the end of February you will still have 84% of the year left to implement it all! Bonus!

H x

P.S. Here are some of the resources that I use and recommend:
– The Desire Map, Danielle LaPorte
– 2015 Workbook, Leonie Dawson
– The Tip-Off Global Energy Forecast, Elizabeth Peru

Shine your light…

I was somewhat in awe of my youngest son a few months ago when he disappeared into the garden with my camera and appeared 10 minutes later with this lovely image amongst others of his teddy bears, the house and the grass.  At only 6 years old he simply takes photos of anything and everything that catches his eye (although to be honest I think he was just trying to find a way to look at the sun without seeing it directly!!).

So, here is his image with my own words to brighten your weekend…

Shine Your Light

I have now tasked him with taking lots of abstract images for me to use!

H x

P.S. I used the amazing Canva website to create this for free & it is an awesome site so go and take a look!